You have been tasked by Corica Pastries, to setup a retail location anywhere in Malaysia, to introduce their world famous apple strudels to the Malaysian market. 1. Merchandise management a. Merchandise planning and management (40% content) i. Buying - merchandise ii. Planning – forecasting sales, merchandise assortments, inventory
You have been tasked by Corica Pastries, to setup a retail location anywhere in Malaysia, to introduce their world famous apple strudels to the Malaysian market. 1. Merchandise management a. Merchandise planning and management (40% content) i. Buying - merchandise ii. Planning – forecasting sales, merchandise assortments, inventory
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You have been tasked by Corica Pastries, to setup a retail location anywhere in
Malaysia, to introduce their world famous apple strudels to the Malaysian market.
1. Merchandise management
a. Merchandise planning and management (40% content)
i. Buying - merchandise
ii. Planning – forecasting sales, merchandise assortments,
inventory
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