14. For which of the following variables will a log-form be least appropriate? A. a. Sales in revenue B. b. Sales in units C. c. Sales as percentage of industry sales D. d. Sale price in dollars.
14. For which of the following variables will a log-form be least appropriate? A. a. Sales in revenue B. b. Sales in units C. c. Sales as percentage of industry sales D. d. Sale price in dollars.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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
Transcribed Image Text:14. For which of the following variables will a log-form be least appropriate?
OA. a. Sales in revenue
B. b. Sales in units
OC.c. Sales as percentage of industry sales
D. d. Sale price in dollars.
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