Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
please provide explaination as to why the other options are incorrect. thank youuuuuuuu

Transcribed Image Text:Oscar ran a chain of discount sporting goods stores which struggled for years when
Walmart opened in the surrounding area. Walmart carried the same brands as
Oscar's shops, but Oscar couldn't compete with the giant's pricing, so merchandise in
his shops didn't sell. Which of the following would have been Oscar's best chance
for surviving?
Oscar should consider developing a private label for his stores.
Oscar should advertise more and extend his hours.
Oscar should sell different discount sporting brands than the brands Walmart
carries.
Oscar should consider going out of business.
Oscar should consider partnering with Walmart's sportswear buyers.
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