questions.iz and Review Resultsand select what you think is the best answehe Quiz"Results"onQuestion 23XYZ Airlines is looking at its competitor's turnaround time, cost per seat per passenger mile and soon. XYZ Airlines is usingVirtual LabDiscovertuseek2Tutoring ServicesO benchmarkingO cost leadershipO differentiationHDMIO cost focusO retrenchment< PreviousNo new data to save. Last checked at 8:1

Benchmarking is a system that entails measuring the overall performance of your commercial…

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Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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CASE STUDYFrom Holiday Inns to the InterContinental Hotels GroupThe history of the Holiday Inn motel chain is one of the great success stories in United States business. Its founder, Kemmons Wilson, while vacationing in the early-1950s, found the motels he stayed in to be small, expensive, and of unpredictable quality. This discovery, along with an unprecedented amount of highway travel due to the new, integrated interstate highway program, triggered a realization: there was an unmet customer need—a gap in the market for quality accommodations. Holiday Inn was founded to meet that need. From the beginning, Holiday Inn set the standard for offering motel features such as air-conditioning and icemakers while keeping room rates reasonable. These amenities enhanced the motels’ popularity, and motel franchising, which was Wilson’s own invention, made rapid expansion possible. By 1960, Holiday Inn hotels could be found in virtually every major city and on every major highway. Before the…

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nd Review R select what you think is the best Quiz" ts" uestion 23 XYZ Airlines is looking at its competitor's turnaround time, cost per seat per passenger mile and so on. XYZ Airlines is using O benchmarking cost leadership ntiation