Case study Sunshine Café, a chain of coffee houses did some market research and found that college students would be an excellent audience to reach. You are asked to develop a plan to (1) create brand awareness among college students and (2) increase walk-in business at their local stores in college towns. Use the PR 4-step process to write the PR program for Sunshine Café. You should consider variety of communication tools including events on campus; however no money is allocated for advertising.
Case study Sunshine Café, a chain of coffee houses did some market research and found that college students would be an excellent audience to reach. You are asked to develop a plan to (1) create brand awareness among college students and (2) increase walk-in business at their local stores in college towns. Use the PR 4-step process to write the PR program for Sunshine Café. You should consider variety of communication tools including events on campus; however no money is allocated for advertising.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Case study
Sunshine Café, a chain of coffee houses did some market research and found that college students would be an excellent audience to reach. You are asked to develop a plan to (1) create brand awareness among college students and (2) increase walk-in business at their local stores in college towns. Use the PR 4-step process to write the PR program for Sunshine Café. You should consider variety of communication tools including events on campus; however no money is allocated for advertising.
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