Suppose you were writing a social media plan for Graeter’s, with two objectives: to improve brand awareness in new markets and to build online orders during holiday periods. What quantitative and qualitative measurements would you use to evaluate the results of your plan?

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Online Marketing

Online marketing refers to advertising the industry’s product to the customer by using the internet. It is a comprehensive marketing strategy that includes emails, social media posts, paid search engine software, and more. Companies have changed their traditional marketing strategies to adapt an ultimate guide to online marketing as the target audience gets younger. It allows them to reach a wider, more relevant audience at a lower business transaction cost than brick-and-mortar business activities.