Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
![What type of question is this example below?
Please indicate how important each of the following attributes is to you when
purchasing mayonnaise.
Please use a scale from 1 to 5 where 5 = Extremely Important and 1 = Not At All
Important [TABLE HEADING]
ROWS RANDOMIZE
Is available in different sizes to choose from
Is regularly offered on sale
Is offered at a regular price I am willing to pay
Is low in fat
Ratio
Ordinal
Nominal
Open End
Interval](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F1b54e7d3-5f49-4767-8357-d40cb3d870bf%2Faca8a694-430a-4622-92b4-9967caf95f0b%2Fkpuhjd_processed.jpeg&w=3840&q=75)
Transcribed Image Text:What type of question is this example below?
Please indicate how important each of the following attributes is to you when
purchasing mayonnaise.
Please use a scale from 1 to 5 where 5 = Extremely Important and 1 = Not At All
Important [TABLE HEADING]
ROWS RANDOMIZE
Is available in different sizes to choose from
Is regularly offered on sale
Is offered at a regular price I am willing to pay
Is low in fat
Ratio
Ordinal
Nominal
Open End
Interval
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