Discussion 1. An innovation is a product perceived asnew by a potential adopter. Diffusion is theprocess by which the adoption of aninnovation spreads. There are five categoriesof adopters: innovators, early adopters, earlymajority, late majority, and laggards. You willfall into a different category of adopterdepending on the type of product involved.2.Review how new products spread insection 11-4a of your text.3. Then choose a product that you haverecently adopted. Which category of adopterare you for that product? Do you fall into adifferent category for a different type ofproduct? Give an example.4. What could be reasons for you to belongto different categories of adopter for thesetwo items?

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Answered: 1. An innovation is a product perceived…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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