using logan paul as the brand critically evaluate the elements based on the six criteria (Keller& Swaminathan, 2020), discuss the benefits/drawbacks of the elements: name,URL, logo, symbol, character/s, slogan, jingle

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
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using logan paul as the brand critically evaluate the elements based on the six criteria (Keller
& Swaminathan, 2020), discuss the benefits/drawbacks of the elements: name,
URL, logo, symbol, character/s, slogan, jingle

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