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The Shoe Rack want to engage in sponsorship to promote the S-Tech Intel smartwatch
while getting publicity for The Shoe Rack as well.
Identify a sponsorship opportunity and motivate your decision.
Q.1.3 Product placement is a tactic frequently used by brands to promote a specific product.
Identify and motivate your choice of two potential product placement opportunities of
the S-Tech. Motivate your answer with a specific and implementable example.
Please reference using Harvard style
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- LIST DOWN POSSIBLE PRODUCTS THAT ANSWER THE NEED IN EACH CATEGORY BASED ON LIFESTYLE:- How people live- How people work- How people play- How people invest- How people dieThe consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. Please explain each catergory with example and elaborate it your point.The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. I need your answer, please don’t explain how to do. I can google it. but, I’m here for your answer. please answer with examples and clear explanation