1. We are learning the importance of the middlemen during this week. 2. Identify a successful retail business in your community. 3. What marketing strategies have led to its success? You have to use 'marketing' terms which we learn this semester (such as, segmentation, targeting, consumer behavior, positioning, marketing mix, promotion, etc.), as many as possible.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. We are learning the importance of the
middlemen during this week.
2. Identify a successful retail business in your
community.
3. What marketing strategies have led to its
success? You have to use 'marketing' terms
which we learn this semester (such as,
segmentation, targeting, consumer behavior,
positioning, marketing mix, promotion, etc.),
as many as possible.
Transcribed Image Text:1. We are learning the importance of the middlemen during this week. 2. Identify a successful retail business in your community. 3. What marketing strategies have led to its success? You have to use 'marketing' terms which we learn this semester (such as, segmentation, targeting, consumer behavior, positioning, marketing mix, promotion, etc.), as many as possible.
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