A new research study is trying to understand how undergraduate students utilize textbooks. Results of previous studies have shown that publishers believe students prefer online textbooks, while educators believe students still prefer printed textbooks if they buy textbooks at all. Since undergraduate students are usually very close in age, the researchers decide not to create age groups and instead ask an open ended question to assess respondents' age. Once the data is collected, the researcher can create a grouping variable based on the age distribution of the sample. What is the process called that researchers will implement to change the data by creating a grouping variable? a. Data transferal b. Data transformation c. Statistical base d. Data elaboration
A new research study is trying to understand how undergraduate students utilize textbooks. Results of previous studies have shown that publishers believe students prefer online textbooks, while educators believe students still prefer printed textbooks if they buy textbooks at all. Since undergraduate students are usually very close in age, the researchers decide not to create age groups and instead ask an open ended question to assess respondents' age. Once the data is collected, the researcher can create a grouping variable based on the age distribution of the sample. What is the process called that researchers will implement to change the data by creating a grouping variable? a. Data transferal b. Data transformation c. Statistical base d. Data elaboration
Chapter5: Marketing Research And Information Systems
Section: Chapter Questions
Problem 7DRQ
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A new research study is trying to understand how undergraduate students utilize textbooks. Results of previous studies have shown that publishers believe students prefer online textbooks, while educators believe students still prefer printed textbooks if they buy textbooks at all. Since undergraduate students are usually very close in age, the researchers decide not to create age groups and instead ask an open ended question to assess respondents' age. Once the data is collected, the researcher can create a grouping variable based on the age distribution of the sample.
What is the process called that researchers will implement to change the data by creating a grouping variable?
a. Data transferal
b. Data transformation
c. Statistical base
d. Data elaboration
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