Simulation: Ice Cream MagnateQuestions:1. In terms of the assigned reading for this unit,describe the marketing mix strategy you appliedin your simulation (make sure you understandterm marketing mix)2. Describe the segmentation criteria that youcould use to more accurately identify the targetmarket in the simulation.3. Discuss the promotions that you found eitherhelpful or not that let to building your business.Please provide why promotions worked or didnot.

A detailed marketing plan was needed for the Ice Cream Magnate simulation. The author prioritized…

Answered: Simulation: Ice Cream Magnate…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Subject:- finance
2
Explanation it correctly Q)Which of the following factors can be a source of market power? Group of answer choicesThere are a large number of competitors in the market.There exist economies of scale in production that prevent competitorsfrom coexisting.The firm's Lerner index is equal to zero.The government prosecutes firms found to be colluding
1. Answer the following. Provide the monthly sales plan of shopee (please use gantt chart or a suitable graphical representation for data visualization) Use this in creating the sales plan: January: New Year promotions, kick-off sales meetings. February: Valentine's Day promotions, lead nurturing activities. March: End of Q1 push, performance review, and strategy adjustment. April: Spring sales campaign, customer feedback collection. May: Mid-year training, product refresh. June: Mid-year performance review, prepare for summer promotions. July: Summer sales push, lead generation activities. August: Back-to-school promotions, focus on upselling. September: End of Q3 push, prepare for Q4 strategy. October: Fall sales campaign, early holiday promotions. November: Black Friday and Cyber Monday sales. December: Holiday sales, year-end clearance, customer appreciation events.
Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.
1.You are aware about the challenges of Facebook, so you are preparing to compete with them in the advertising segment ● 2.The price per day of a single brand promoting in Facebook is $.4. ● 3.Finance tells you must have $700 per year in terms of yields to recover the investments and your product will be charge for $0.05 per hour in terms of labor costs ● 4.Market research tells you that your customers are willing to pay $30 per month more vs. the actual alternative for a better solution in terms of noise in the market ● 5.You assume you will get 10% of market price due your differences ● 6.What will be the price of your brand? Is this price competitive? and if not, what could you do?
5 Notice in the marketing simulation with regard to cost of production, as the number produced (sold) increases the cost per unit decreases at an increasing rate. What is not a factor? economies of scale experience/learning curve volume discounts selective distribution Sales 7 Determining whether you use a rebate falls under what marketing strategy decision? Price Product Place Promotion Price and promotion 9 Everyone wants more for less. A lower price for the same goods is a powerful magnet for customers. What is the concern? It is counter to market penetration strategy Company value Support niche marketing Is not valuable to all consumers All are correct All are incorrect 11Selecting the number of sales personnel for training and therefore available for services falls under what marketing strategy decision? Price Product Place None are correct 15When your desired consumer compares features such as costs and benefits of your laptop, it represents which marketing concept? positioning…
what is Nissan's car company sales for the past 7 years?
Formulate a questionnaire on the research topic "The effects of digital advertising on the marketing of products and services at GECCU". Provide 20 related questions
w hy is sales forecasting of paramount importance for any business.....
• Rajah is the Unilever’s local jewel in the curry powder category in South Africa. A brand under the Robertson’s banner.• Rajah is market leader in curry powders with dominant market share.• Key passport factors are colour, aroma and delicious taste to any meal and Rajah is the essential 1. We distinguish between three types of decision making; real and impulse and habitual decision making. Identify the type of decision Rajah would fall into and substantiate your answer.
a. illustrate an example of a marketing information system for ben and jerrys ice-cream? b. illustrate an example of a marketing information system for amazon

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