Answered: Mostly customers try to buy products (1…

Mostly customers try to buy products (1 Point) of lowest value in comparison to their benefit of lowest value in comparison to their cost of highest value that meets their wants and needs

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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4. Mostly customers try to buy products .
(1 Point)
of lowest value in comparison to their benefit
of lowest value in comparison to their cost
of highest value that meets their wants and needs

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