Wanderlust Tours is considering a B2B partnership with Green Ocean Cruises. Before Wanderlust Tours embarks upon this relationship,however, it must understand the differences between a B2B and B2C partnership. Those differences include all of the following exceptMultiple Choicethe duration of the relationships with customers.the focus on building relationships with customers.the buying procedures.the focus on derived demand. the focus on building relationships with customers.the buying proceduresthe focus on derived demand.the long-term amount of money involved.

the differences between a B2B (Business to Business) and B2C (Business to Consumer) partnership. It…

Answered: Wanderlust Tours is considering a B2B…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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The product is iphone. Introduction Briefly describe the product you've selected along with any relevant history that led you to choose this product/brand. Four Ps of Marketing Describe the key marketing strategies of your selected product. You should base your evaluation and report on what you can observe about how the four Ps are applied to the product you chose. • Product: Describe the want or need your product addresses. • Placement: Describe the physical location of the product among its closest competitors (a quick picture of the shelf would tell a good story!), and describe what this placement says about the marketing strategy. • Pricing: Describe the pricing strategy. A good description would include observations about the closest competitive product and its relative pricing. • Promotion: Describe how the product is being promoted. You could include any obvious physical/in-store promotions seen on the shelf, as well as flyers, coupons, social media, online advertising, etc. •…
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