Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Based on the graph below write a sales pitch for the roller coaster.

Transcribed Image Text:The image displays a graph with a coordinate axis system, where the x-axis and y-axis intersect at the origin (0,0). The graph features two distinct line segments, one in blue and another in red, tracking different data patterns over the given range.
1. **Blue Line Segment**:
- Begins at the origin and rises with a positive slope, indicating an increase.
- The segment changes to a red line after a variable interval.
- It resumes with little variation in height, indicating stability at the top of its range before another sharp change.
2. **Red Line Segment**:
- Starts as the blue line changes, capturing a dip and rise pattern.
- Contains a pronounced concave dip below the x-axis, indicating a temporary decline.
- Ends with a transition back to a blue segment again.
3. **Axes Details**:
- Both axes include numerical markers.
- The x-axis ranges beyond 200, while the y-axis extends from -200 to 200.
These observations might represent changing trends or fluctuations in a set of data, where stability, growth, and decline phases are identifiable. Understanding the behavior of the functions involved may require interpreting their segment equations and contextual data.
Expert Solution

Step 1: Define key term:
A sales pitch can be defined as a type of speech or a presentation that is used to influence or persuade the target audience to purchase the product or service. It represents the attempt of a sales professional to persuade the client and successfully conclude a sales transaction. The way of talking, words, and presentation matter a lot.
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