The Toys-R-4-U Company has developed two new toys for possible inclusion in its product line for the upcoming Christmas season. Setting up the production facilities to begin production would cost $50,000 for toy 1 and $80,000 for toy 2. Once these costs are covered, the toys would generate a unit profit of $10 for toy 1 and $15 for toy 2. The company has two factories that are capable of producing these toys. However, to avoid doubling the start-up costs, just one factory would be used, where the choice would be based on maximizing profit. For administrative reasons, the same factory would be used for both new toys if both are produced. Toy 1 can be produced at the rate of 50 per hour in factory 1 and 40 per hour in factory 2. Toy 2 can be produced at the rate of 40 per hour in factory 1 and 25 per hour in factory 2. Factories 1 and 2, respectively, have 500 hours and 700 hours of production time available before Christmas that could be used to produce these toys. It is not known whether these two toys would be continued after Christmas. Therefore, the problem is to determine how many units (if any) of each new toy should be produced before Christmas to maximize the total profit. Formulate an MIP model for this problem.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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The Toys-R-4-U Company has developed two new toys for possible inclusion in its product
line for the upcoming Christmas season. Setting up the production facilities to begin
production would cost $50,000 for toy 1 and $80,000 for toy 2. Once these costs are
covered, the toys would generate a unit profit of $10 for toy 1 and $15 for toy 2. The
company has two factories that are capable of producing these toys. However, to avoid
doubling the start-up costs, just one factory would be used, where the choice would be
based on maximizing profit. For administrative reasons, the same factory would be used
for both new toys if both are produced. Toy 1 can be produced at the rate of 50 per hour
in factory 1 and 40 per hour in factory 2. Toy 2 can be produced at the rate of 40 per
hour in factory 1 and 25 per hour in factory 2. Factories 1 and 2, respectively, have
500 hours and 700 hours of production time available before Christmas that could be
used to produce these toys. It is not known whether these two toys would be continued
after Christmas. Therefore, the problem is to determine how many units (if any) of each
new toy should be produced before Christmas to maximize the total profit. Formulate
an MIP model for this problem.

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