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Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Transcribed Image Text:Check My Work
While stationed in Borneo, a young veteran discovered a couple of local food dishes that were visually
unappealing but actually quite tasty, once he summoned the courage to give them a try. Based on this
experience, he decided that after serving his term of duty in the military he would return home and buy a
food truck to sell these dishes to local diners in his community. After all, there were quite a few food
trucks that appeared to be profitable, and some of them were selling fairly exotic foods. By his "dinner-
napkin calculation," he estimated that he would probably need to raise approximately $125,000 to buy a
truck, some equipment, and necessary inventory, as well as to cover organizational expenses. But he
decided it was worth the investment because he knew that the public would come to love the food as
much as he did. What is the "fatal flaw" in this scenario?
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