You have an ice cream shop and you want to build your business. You're ready to apply what you have learned about marketing strategy (4 P's) to build your business. Select the link below to play the ice cream simulation. In this simulation, you'll need to make several decisions that focus on the Four P's of the Marketing Mix. In terms of the assigned reading for this unit, describe the marketing mix strategy you applied in your simulation (make sure you understand term marketing mix)Describe the segmentation criteria that you could use to more accurately identify the target market in the simulation.Discuss the promotions that you found either helpful or not that let to building your business. Please provide why promotions worked or did not.

In the simulation, I concentrated on presenting a variety of ice cream flavours and product lines to…

Answered: You have an ice cream shop and you want…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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You have an ice cream shop and you want to build your business. You're ready to apply what you have learned about marketing strategy (4 P's) to build your business. Select the link below to play the ice cream simulation. In this simulation, you'll need to make several decisions that focus on the Four P's of the Marketing Mix.

In terms of the assigned reading for this unit, describe the marketing mix strategy you applied in your simulation (make sure you understand term marketing mix)
Describe the segmentation criteria that you could use to more accurately identify the target market in the simulation.
Discuss the promotions that you found either helpful or not that let to building your business. Please provide why promotions worked or did not.

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