Assume that the Ken Cory Consulting and Construction Company is involved in four different businesses that have almost no linkages between them (such as being in financial consulting, road construction, wheat farming, and auto repair industries simultaneously). Now assume that the financial consulting company accounts for 12% of total company revenues, road construction accounts for 74% of company revenues, wheat farming accounts for 10%, and auto repair accounts for 4% of total company revenues. What is the best way to describe the level or category of diversification that the Ken Cory Company has? Conglomerate Single Business O Related-Linked O Dominant Business
Assume that the Ken Cory Consulting and Construction Company is involved in four different businesses that have almost no linkages between them (such as being in financial consulting, road construction, wheat farming, and auto repair industries simultaneously). Now assume that the financial consulting company accounts for 12% of total company revenues, road construction accounts for 74% of company revenues, wheat farming accounts for 10%, and auto repair accounts for 4% of total company revenues. What is the best way to describe the level or category of diversification that the Ken Cory Company has? Conglomerate Single Business O Related-Linked O Dominant Business
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Transcribed Image Text:Assume that the Ken Cory Consulting and Construction Company is involved in four different businesses that have almost no
linkages between them (such as being in financial consulting, road construction, wheat farming, and auto repair industries
simultaneously). Now assume that the financial consulting company accounts for 12% of total company revenues, road
construction accounts for 74% of company revenues, wheat farming accounts for 10%, and auto repair accounts for 4% of total
company revenues. What is the best way to describe the level or category of diversification that the Ken Cory Company has?
O Conglomerate
O Single Business
O Related-Linked
O Dominant Business
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