One of the reasons’ companies develop Web sites is to attract more customers. The types  of attractors that are found out there are as follows: The entertainment park; the archive;  exclusive sponsorship; the town hall; the club; the gift shop; the freeway intersections or  portals; and the customer service centre. It has been established that all these types of  attractors are very important for any company. a) You are expected to briefly discuss any three types of attractors that are available out  there and where possible give examples to show how these attractors operate and assist  business to achieve their goals.  b) Electronic commerce requires those that participate in it to have a secure means of  transmitting the confidential data necessary to perform a transaction. A good example is  that commercial banks prefer credit card numbers to be hidden from prying electronic eyes.  Consumers also want assurance that the Web site they are dealing with is not a bogus  operation. This directly talks to issues of security on transactions that are being carried out  electronically. It is known that the two main forms of protecting electronic transactions  are; Secure sockets layer; and Secure electronic transaction. Briefly discuss these forms of protecting electronic transactions and provide examples  where possible.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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One of the reasons’ companies develop Web sites is to attract more customers. The types 
of attractors that are found out there are as follows: The entertainment park; the archive; 
exclusive sponsorship; the town hall; the club; the gift shop; the freeway intersections or 
portals; and the customer service centre. It has been established that all these types of 
attractors are very important for any company.

a) You are expected to briefly discuss any three types of attractors that are available out 
there and where possible give examples to show how these attractors operate and assist 
business to achieve their goals. 

b) Electronic commerce requires those that participate in it to have a secure means of 
transmitting the confidential data necessary to perform a transaction. A good example is 
that commercial banks prefer credit card numbers to be hidden from prying electronic eyes. 
Consumers also want assurance that the Web site they are dealing with is not a bogus 
operation. This directly talks to issues of security on transactions that are being carried out 
electronically. It is known that the two main forms of protecting electronic transactions 
are; Secure sockets layer; and Secure electronic transaction.

Briefly discuss these forms of protecting electronic transactions and provide examples 
where possible.

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