Which of the following are correct with respect to a good ‘business model’? There can be more than one correct answer. 1. A business model identifies various stakeholders in the business and the transactions between them 2. A business model identifies the flow of resources A business model describes the rationale of how an organization creates, delivers and captures value 3. A business model answers the following questions: who is the customer and what is the value to the customer? 4. A business model can be segregated based on business functionalities say, marketing, finance, human resources etc. 5. A business model helps identify the competitors and their superiority / inferiority with respect to own business
Which of the following are correct with respect to a good ‘business model’? There can be more than one correct answer. 1. A business model identifies various stakeholders in the business and the transactions between them 2. A business model identifies the flow of resources A business model describes the rationale of how an organization creates, delivers and captures value 3. A business model answers the following questions: who is the customer and what is the value to the customer? 4. A business model can be segregated based on business functionalities say, marketing, finance, human resources etc. 5. A business model helps identify the competitors and their superiority / inferiority with respect to own business
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of the following are correct with respect to a good ‘business model’? There can be more than one correct answer.
1. A business model identifies various stakeholders in the business and the transactions between them
2. A business model identifies the flow of resources
A business model describes the rationale of how an organization creates, delivers and captures value
3. A business model answers the following questions: who is the customer and what is the value to the customer?
4. A business model can be segregated based on business functionalities say, marketing, finance, human resources etc.
5. A business model helps identify the competitors and their superiority / inferiority with respect to own business
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