Keep in mind that you are acting in the role of the Strategic Management Consultant, whose job is to recommend based on your knowledge and expertise, suitable and appropriate recommendations to Management. Be convincing, use supporting examples of where your recommendations have been used before. Justify, Justify, Justify! Scenario: Maria is considering operating a local business in the beauty and cosmetology sector in the island of Trinidad. She has completed research into the operations of similar businesses locally and intends to market and sell her products initially at the local level, with the possibility of extending at the regional level in the near future. Maria understands that to shape the business’s overall strategy there are various strategic drivers both internally and externally which must be considered and wants expert advice on these drivers relevant to her business. She is also struggling with deciding on the best structure for the organization, as well as the most effective ways of marketing her products to ensure that they are more attractive to buyers than the current options. She is considering a strategic alliance but is not sure if to form links among non-competitive firms or associate with firms in an unrelated activity. Maria is aware of internal and external tools which businesses use to understand the operating environment but is unsure which ones are feasible for her business or will provide the most relevant information. Whilst Maria has a lot of ideas, she recognizes the need for help to ensure her success. As a Strategic Consultant, you are required to provide some guidance to Maria by responding to the following questions: NO AI PLEASE Strategic Alliance TYPE OF ALLIANCE Non-competitive alliances Intra-industry links among non-competitive firms. Competitive alliances are similar to non-competitive alliances in terms of the joint activity (and hence in the level of organisational interaction) but differ in that the partners are apt to be direct competitors in the final product market. Precompetitive alliances typically bring together firms from different, often unrelated industries to work on well-defined activities such as new technology development. Procompetitive alliances are generally Inter-industry, vertical value-chain relationships, as between manufacturers and their suppliers or distributors Identify and discuss one (1) type of alliance, based on the scenario presented, with the use of a company, to improve her chances of succeeding in the market. The name of the company must be clearly stated.
Keep in mind that you are acting in the role of the Strategic Management Consultant, whose job is to recommend based on your knowledge and expertise, suitable and appropriate recommendations to Management. Be convincing, use supporting examples of where your recommendations have been used before. Justify, Justify, Justify!
Scenario: Maria is considering operating a local business in the beauty and cosmetology sector in the island of Trinidad. She has completed research into the operations of similar businesses locally and intends to market and sell her products initially at the local level, with the possibility of extending at the regional level in the near future. Maria understands that to shape the business’s overall strategy there are various strategic drivers both internally and externally which must be considered and wants expert advice on these drivers relevant to her business. She is also struggling with deciding on the best structure for the organization, as well as the most effective ways of marketing her products to ensure that they are more attractive to buyers than the current options. She is considering a strategic alliance but is not sure if to form links among non-competitive firms or associate with firms in an unrelated activity. Maria is aware of internal and external tools which businesses use to understand the operating environment but is unsure which ones are feasible for her business or will provide the most relevant information. Whilst Maria has a lot of ideas, she recognizes the need for help to ensure her success. As a Strategic Consultant, you are required to provide some guidance to Maria by responding to the following questions: NO
- Strategic Alliance
TYPE OF ALLIANCE
Non-competitive alliances Intra-industry links among non-competitive firms.
Competitive alliances are similar to non-competitive alliances in terms of the joint activity (and hence in the level of organisational interaction) but differ in that the partners are apt to be direct competitors in the final product market.
Precompetitive alliances typically bring together firms from different, often unrelated industries to work on well-defined activities such as new technology development.
Procompetitive alliances are generally Inter-industry, vertical value-chain relationships, as between manufacturers and their suppliers or distributors
- Identify and discuss one (1) type of alliance, based on the scenario presented, with the use of a company, to improve her chances of succeeding in the market. The name of the company must be clearly stated.
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