State management decision problems for which the following research problems might provide useful information.Estimate the sales and market share of department stores in a certain metropolitan area.Determine the design features for a new product that would result in maximum market share.Evaluate the effectiveness of alternative TV commercials.Assess current and proposed sales territories with respect to their sales potential and workload.Determine the prices for each item in a product line so as to maximize total sales for the product line

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17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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State management decision problems for which the following research problems might provide useful information.

Estimate the sales and market share of department stores in a certain metropolitan area.
Determine the design features for a new product that would result in maximum market share.
Evaluate the effectiveness of alternative TV commercials.
Assess current and proposed sales territories with respect to their sales potential and workload.
Determine the prices for each item in a product line so as to maximize total sales for the product line

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