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Exercise: Solve the problem of holding a door open. Imagine that you need to enter a door with yo full of packages, for instance, how can you pass through doorway without using your hands? List or services that prevent a door from closing when there is a need for it to be held open.

Exercise: Solve the problem of holding a door open. Imagine that you need to enter a door with yo full of packages, for instance, how can you pass through doorway without using your hands? List or services that prevent a door from closing when there is a need for it to be held open.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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3. Examine an opportunity. Let's Try This Given a situation: Product offers a value proposition to customers Example: Products or services can be described as solving some problem or meeting some need for the customer. For instance, a binder clip will hold more pages than a paper clip, solving a problem for customers who need to clip more sheets than a paper clip will hold without damaging the papers or deforming the paper clip. Exercise: Solve the problem of holding a door open. Imagine that you need to enter a door with your hands full of packages, for instance, how can you pass through doorway without using your hands? List products or services that prevent a door from closing when there is a need for it to be held open. Let's Learn This ABSTRACTION 1. What is opportunity seeking? 2. How do you identify an opportunity? 3. What are the different sources of opportunities? What is opportunity screening? 5. What are the 12R's in screening opportunity? 4.
Transcribed Image Text:3. Examine an opportunity. Let's Try This Given a situation: Product offers a value proposition to customers Example: Products or services can be described as solving some problem or meeting some need for the customer. For instance, a binder clip will hold more pages than a paper clip, solving a problem for customers who need to clip more sheets than a paper clip will hold without damaging the papers or deforming the paper clip. Exercise: Solve the problem of holding a door open. Imagine that you need to enter a door with your hands full of packages, for instance, how can you pass through doorway without using your hands? List products or services that prevent a door from closing when there is a need for it to be held open. Let's Learn This ABSTRACTION 1. What is opportunity seeking? 2. How do you identify an opportunity? 3. What are the different sources of opportunities? What is opportunity screening? 5. What are the 12R's in screening opportunity? 4.
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