3.Examine an opportunity.Let's Try ThisGiven a situation: Product offers a value proposition to customersExample: Products or services can be described as solving some problem or meeting some need for thecustomer. For instance, a binder clip will hold more pages than a paper clip, solving a problem forcustomers who need to clip more sheets than a paper clip will hold without damaging the papers ordeforming the paper clip.Exercise: Solve the problem of holding a door open. Imagine that you need to enter a door with your handsfull of packages, for instance, how can you pass through doorway without using your hands? List productsor services that prevent a door from closing when there is a need for it to be held open.Let's Learn ThisABSTRACTION1.What is opportunity seeking?2. How do you identify an opportunity?3. What are the different sources of opportunities?What is opportunity screening?5. What are the 12R's in screening opportunity?4.

Products and services are used to identify and solve a customer need or requirement. Companies…

Answered: Exercise: Solve the problem of holding…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Exercise: Solve the problem of holding a door open. Imagine that you need to enter a door with yo full of packages, for instance, how can you pass through doorway without using your hands? List or services that prevent a door from closing when there is a need for it to be held open.