SOUTH DELAWARE COORS, INC. Table E: Beer Taxes Paid by Beer Wholesalers in the Market Area, 1987 and 1988 1987 Tax 1988 Tax Wholesaler Paid ($) 1 Paid ($) A 40,300 42,840 B 31,680 33,660 40,320 42,840 D 83,520 88,740 60,480 64,260 31,680 33,660 SOUTH DELAWARE COORS, INC. Table I: Retail and Wholesale Prices for Selected Beers in the Market Area Beer Wholesalea Six-Pack Price ($) Retailer Six-Pack Price ($) Budweiser 3.29 3.49 Miller Lite 3.29 3.49 Miller 3.29 3.49 Busch 2.57 2.73 Bud Light 3.29 3.49 Old Milwaukee 2.68 2.85 Michelob 3.68 3.91 SOUTH DELAWARE COORS, INC. Table C: Coors Market Share Estimates for 1990-1995* Year 1990 1991 1992 1993 1994 1995 Market Share (%) 8.9 8.7 8.7 8.8 8.8 8.8 SOUTH DELAWARE COORS, INC. Table D: Liquor and Beer License Estimates for Market Area for 1990-95 Type of License 1990 1991 1992 1993 1994 1995 All Beverages 330 340 350 365 385 405 Retail beer and wine 55 60 60 65 65 70 Off-premise beer only 210 220 225 230 235 245 Veterans beer and liquor 12 Fraternal 20 Resort beer and liquor 25 25 222 12 13 13 12 12 20 20 20 20 20 25 31 32 34 36

SOUTH DELAWARE COORS, INC. Table E: Beer Taxes Paid by Beer Wholesalers in the Market Area, 1987 and 1988 1987 Tax 1988 Tax Wholesaler Paid ($) 1 Paid ($) A 40,300 42,840 B 31,680 33,660 40,320 42,840 D 83,520 88,740 60,480 64,260 31,680 33,660 SOUTH DELAWARE COORS, INC. Table I: Retail and Wholesale Prices for Selected Beers in the Market Area Beer Wholesalea Six-Pack Price ($) Retailer Six-Pack Price ($) Budweiser 3.29 3.49 Miller Lite 3.29 3.49 Miller 3.29 3.49 Busch 2.57 2.73 Bud Light 3.29 3.49 Old Milwaukee 2.68 2.85 Michelob 3.68 3.91 SOUTH DELAWARE COORS, INC. Table C: Coors Market Share Estimates for 1990-1995* Year 1990 1991 1992 1993 1994 1995 Market Share (%) 8.9 8.7 8.7 8.8 8.8 8.8 SOUTH DELAWARE COORS, INC. Table D: Liquor and Beer License Estimates for Market Area for 1990-95 Type of License 1990 1991 1992 1993 1994 1995 All Beverages 330 340 350 365 385 405 Retail beer and wine 55 60 60 65 65 70 Off-premise beer only 210 220 225 230 235 245 Veterans beer and liquor 12 Fraternal 20 Resort beer and liquor 25 25 222 12 13 13 12 12 20 20 20 20 20 25 31 32 34 36

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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