Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Please answer question attached in the image below
![Figures 1 and 2 below report the quarterly sales (in £1000) of company XYZ for the period 2004-2019.
Explain which figure is more appropriate for representing the sales data.
What patterns and findings can you extrapolate from figure 1?
(0001) ag
200000
180000
160000
140000
120000
1000
000
мишишини
20000
1002-10
1002-10
5002-ED
02-2006
2002-10
04-2007
8002-ED
6002-CO
Q1-2010
04-2010
1102-ED
Q2-2012
Q1-2013
Q4-2013
Q3-2014
Q2-2015
time
9102-ID
9102-10
2102-40
8T02-20
6102-10
Figure 1: Company XYZ sales 2004-2019
Q4-2019
Sales (in (1000)
200000
150000
100000
50000
MOOT-10
fa
шиши
!!!
Figure 2: Company XYZ sales 2004-2019](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fecf907b7-1835-432c-9818-d614debe49a2%2Fd6fbd1ef-af40-4617-8e64-078170702474%2Frdnrfm_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Figures 1 and 2 below report the quarterly sales (in £1000) of company XYZ for the period 2004-2019.
Explain which figure is more appropriate for representing the sales data.
What patterns and findings can you extrapolate from figure 1?
(0001) ag
200000
180000
160000
140000
120000
1000
000
мишишини
20000
1002-10
1002-10
5002-ED
02-2006
2002-10
04-2007
8002-ED
6002-CO
Q1-2010
04-2010
1102-ED
Q2-2012
Q1-2013
Q4-2013
Q3-2014
Q2-2015
time
9102-ID
9102-10
2102-40
8T02-20
6102-10
Figure 1: Company XYZ sales 2004-2019
Q4-2019
Sales (in (1000)
200000
150000
100000
50000
MOOT-10
fa
шиши
!!!
Figure 2: Company XYZ sales 2004-2019
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