Discuss and explain 4 challenges a salesperson may encounter when  prospecting for new customers. Describe how you will resolve the following scenario: You are a Salesperson for a local ticket company, and you have been given the task of selling seasonal tickets for upcoming games in your hometown. A middle-aged married couple has expressed interest in buying 2 tickets for a football game. However,  they are concerned that they may be out of town on some weekends when there are home games and they do not want their tickets to go to waste.  Based on your understanding of prospecting and qualifying, what solutions would you offer to the couple in an effort to overcome their objections?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Discuss and explain 4 challenges a salesperson may encounter when  prospecting for new customers. Describe how you will resolve the following scenario: You are a Salesperson for a local ticket company, and you have been given the task of selling seasonal tickets for upcoming games in your hometown. A middle-aged married couple has expressed interest in buying 2 tickets for a football game. However,  they are concerned that they may be out of town on some weekends when there are home games and they do not want their tickets to go to waste.  Based on your understanding of prospecting and qualifying, what solutions would you offer to the couple in an effort to overcome their objections?

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