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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Discuss the problems associated with Big data for a large retail store with multiple branches in India.

Expert Solution

Step 1

These days, no organization can function without data. Data is the fuel that powers businesses since enormous volumes of data are produced every second from corporate transactions, sales numbers, customer logs, and stakeholders. All of this information is compiled into a sizable data set known as big data. It has its own unique Big Data difficulties. Analyzing this data is necessary to improve decision-making. Big Data can provide some issues for businesses, though. Data quality, storage, a shortage of data science experts, validating data, and gathering data from many sources are a few of these.