Answered: This week we cover Perception. Here is…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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This week we cover Perception. Here is an interesting website about color (www.colormatters.com). On the top, you can find "Color and Marketing" and "Color and the Body." Please read the articles about color and branding (https://www.colormatters.com/color-and-marketing/color-and-branding (Links to an external site.)), color and appetite (https://www.colormatters.com/color-and-the-body/color-and-appetite-matters (Links to an external site.)), and why school buses are yellow (https://www.colormatters.com/color-matters-for-kids/why-are-school-buses-yellow (Links to an external site.)). Share your thoughts about color and perception. In your daily life, do you have some examples that color may impact your perceptions and choices? Do you think OSU's "America's Brightest Orange" is a good positioning strategy and why?

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