SHORT ANSWER Let’s qualitatively correlate how the change in business environments is affecting today’s ads. Think about any change you are seeing in advertising, and reply to one (or more!) of the questions below. Be sure to include a specific example in your reply.Here are some examples of how to measure the change:Are you getting more or different ads from companies with which you have recently done business?Are you again getting ads from companies with which you have not recently done business?Are you receiving new or more significant promotions from companies with which you have not recently done business than you are from companies with which you have recently done business?Where do you see the biggest change in advertising, and why do you think this is so?TVRadioEmailSocial mediaOther?

Answered: Where do you see the biggest change in…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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SHORT ANSWER

Let’s qualitatively correlate how the change in business environments is affecting today’s ads. Think about any change you are seeing in advertising, and reply to one (or more!) of the questions below. Be sure to include a specific example in your reply.

Here are some examples of how to measure the change:

Are you getting more or different ads from companies with which you have recently done business?
Are you again getting ads from companies with which you have not recently done business?
Are you receiving new or more significant promotions from companies with which you have not recently done business than you are from companies with which you have recently done business?
Where do you see the biggest change in advertising, and why do you think this is so?