Here are two interesting articles about storytelling in marketing (https://www.forbes.com/sites/williamarruda/2018/02/15/why-storytelling-is-the-key-to-success-and-how-to-tell-your-story/#752f97187711 (Links to an external site.)) and (https://www.forbes.com/sites/celinnedacosta/2019/01/31/3-reasons-why-brand-storytelling-is-the-future-of-marketing/?sh=50c34ebf55ff (Links to an external site.)). Please read them and share your thoughts about storytelling (e.g., key principles) and one memorable story you have about a brand. Remember to "Like" your peers' posts that you find insightful or engaging, as this simple action fosters an interactive, supportive, and motivating learning environment.

Here are two interesting articles about storytelling in marketing (https://www.forbes.com/sites/williamarruda/2018/02/15/why-storytelling-is-the-key-to-success-and-how-to-tell-your-story/#752f97187711 (Links to an external site.)) and (https://www.forbes.com/sites/celinnedacosta/2019/01/31/3-reasons-why-brand-storytelling-is-the-future-of-marketing/?sh=50c34ebf55ff (Links to an external site.)). Please read them and share your thoughts about storytelling (e.g., key principles) and one memorable story you have about a brand. Remember to "Like" your peers' posts that you find insightful or engaging, as this simple action fosters an interactive, supportive, and motivating learning environment.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 1DYMP

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