What does it take to be a Healthcare Marketing Manager? What decisions are made by strategic marketing managers? How is general marketing and healthcare marketing similar and/or different? Discuss three key skills healthcare marketing managers should have to be effective? What current challenges are faced by the contemporary marketing manager in healthcare?
What does it take to be a Healthcare Marketing Manager? What decisions are made by strategic marketing managers? How is general marketing and healthcare marketing similar and/or different? Discuss three key skills healthcare marketing managers should have to be effective? What current challenges are faced by the contemporary marketing manager in healthcare?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What does it take to be a Healthcare Marketing Manager?
What decisions are made by strategic marketing managers? How is general marketing and healthcare marketing similar and/or different? Discuss three key skills healthcare marketing managers should have to be effective? What current challenges are faced by the contemporary marketing manager in healthcare? Your discussion should be supported by research from scholarly peer-reviewed resources.
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