What is the importance of a strong brand identity for a company like McDonalds?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter1: An Overview Of Strategic Marketing
Section: Chapter Questions
Problem 2DYMP
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What is the importance of a strong brand identity for a company like McDonalds?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing