Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 4, Problem 1AMK
Summary Introduction

To determine: The concepts of social responsibility and moral philosophy that are described by Company AB

Introduction:

The organization that are a part of the society and that are responsible for the actions that takes place in the society is known as social responsibility.

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Explanation of Solution

The Company AB would be applying an utilitarian ethical philosophy as it has consequently weighed the advantages of its advocacy for the promotion of responsible drinking and the programs to decrease the litter and solid waste against the cost. The Company AB has applied the concept of societal responsibility to focus on the general public.

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