Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Question
Chapter 4, Problem 2VC
Summary Introduction
Case summary:
Company T’s initiative is to realm their responsibilities towards the society and stakeholder. The company placed their special attention on the Vehicle P a hybrid vehicle with a combination of gasoline and electric motor, and their efforts to educate people decreased their footprint on the environment. The recurrent theme is the notion of the sustainable mobility.
Characters in the case:
- Company T
Introduction:
The organization that are a part of the society and that are responsible for the actions that takes place in the society is known as social responsibility.
To determine: The way Company T views the sustainable mobility to make a contribution to the overall mission of the company.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Sustainable marketing calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. Do some research and find a company that has developed a proactive plan for sustainability and briefly describe its efforts. Try to find a company that has taken a more self-serving approach and describe that.
***it's for my marketing Class***
Kindly help us here. This is for our business plan. Read our product then answer the questions. Thank you : )
SOAPURE ORGANICS
The all-natural and beneficial body soap is finally here! This product is dedicated to everyone who wants to prevent and protect themselves from bacterial diseases caused by Mosquitoes. Soapure Mosquito Repellent aims towards a more hygienic and clean society. SoaPure seeks to develop more soaps that can evidently prevent skin irritation from bacterial infections. It could also help avoid insect-borne diseases like dengue and malaria.As a result, a mosquito repellent soap was generated with the water-soluble packaging. Our soap would act as a two-in-one soap – a fragrant soap and mosquito repellent. It is also made with all-natural essential oils, citronella and lavender oil. Soapure Mosquito Repellent not only repels its users from mosquitoes but is also eco-friendly as its packaging is biodegradable and water-soluble.
Questions :
1. Define the purpose of…
Imagine you are the Director of Self Driving Car initiative at Uber. There has been a push back about this initiative both internally from the Uber Drivers and externally from general people who think they are unsafe to be on roads. Prepare a strategy that helps Uber grow and keep this initiative while managing all the stakeholders. Make sure you do a thorough analysis of the risks and advantages of this initiative, do an in depth stakeholder analysis and then use the rational decision making framework to come up with solutions and recommendations.
Chapter 4 Solutions
Marketing
Ch. 4.1 - Prob. 4.1LOCh. 4.1 - Prob. 4.1LRCh. 4.1 - Prob. 4.2LRCh. 4.2 - Prob. 4.2LOCh. 4.2 - Prob. 1MIAMCh. 4.2 - Prob. 4.3LRCh. 4.2 - Prob. 4.4LRCh. 4.2 - Prob. 4.5LRCh. 4.3 - Prob. 4.3LOCh. 4.4 - Prob. 4.4LO
Ch. 4.4 - Prob. 4.6LRCh. 4.4 - Prob. 4.7LRCh. 4.4 - Prob. 4.8LRCh. 4 - Prob. 1AMKCh. 4 - Prob. 3AMKCh. 4 - Prob. 4AMKCh. 4 - Prob. 5AMKCh. 4 - Prob. 6AMKCh. 4 - Prob. 7AMKCh. 4 - Prob. 1BYMPCh. 4 - Describe, in one or two sentences, how your...Ch. 4 - Prob. 1VCCh. 4 - Prob. 2VCCh. 4 - Prob. 3VCCh. 4 - Prob. 4VC
Knowledge Booster
Similar questions
- Read the following article and answer the questions listed in order to analyse it. You should adopt a critical thinking approach in viewing the case from sensemaking, CSR, evidence-based management and ethical considerations. Italy makes health COVID ‘green pass’ mandatory for big events - and for pizza Rome Italy significantly ramped up pressure on its unvaccinated population, announcing that a digital or printed health pass would be necessary for a range of everyday leisure activities from theatregoing to dining indoors. The nation is essentially betting that it can revive its slowing vaccination campaign - and avoid future, onerous restrictions - by creating heavy incentives for inoculation. Though technically the pass can be obtained with proof of antibodies or from a recent negative coronavirus test, those paths are far less straightforward than getting vaccinated. And in an evening news conference, Italian Prime Minister Mario Draghi made clear that his goal was to…arrow_forwardRead the following article and answer the questions listed in order to analyse it. You should adopt a critical thinking approach in viewing the case from sensemaking, CSR, evidence-based management and ethical considerations. Italy makes health COVID ‘green pass’ mandatory for big events - and for pizza Rome Italy significantly ramped up pressure on its unvaccinated population, announcing that a digital or printed health pass would be necessary for a range of everyday leisure activities from theatregoing to dining indoors. The nation is essentially betting that it can revive its slowing vaccination campaign - and avoid future, onerous restrictions - by creating heavy incentives for inoculation. Though technically the pass can be obtained with proof of antibodies or from a recent negative coronavirus test, those paths are far less straightforward than getting vaccinated. And in an evening news conference, Italian Prime Minister Mario Draghi made clear that his goal was to…arrow_forwardThe product I had chose was wireless headphones, I named the brand ProSound Wirelessarrow_forward
- Anticipating Top Corporate Social Responsibility (CSR) Trends for 2022 We already know that Corporate Social Responsibility and Sustainability are trending topics, especially amongst Companies and Brands that understand that their contribution can affect everything: from the way things work, to how they are being processed, to how the end consumers perceive and view everything. We are happy to see that times are changing and we are even more happy to be part of the active change. Because of this reason, we prepared a requested topic, that we hope will reflect some insights and provide answers from our industry. This article is meant to offer answers to some of the most frequently asked questions when it comes to CSR in 2022. Here are some of the questions: What are the top CSR trends for 2022? Will there be more positive change? Where can we expect to see an increase in demand? What is being valued and what are the current regulations in regards to CSR and Corporate Social…arrow_forwardThere’s more to being Green than meets the eye There may be more eco-friendly materials and components than you realize in that new Ford you have been considering. The company has increased its use of renewable and recyclable materials with examples as tangible as the soy and bio-based seat cushions and seatbacks on the 2010 Ford Taurus. The Taurus is the eleventh Ford vehicle to feature earth-friendly bio-based seat cushions and seatbacks. Ford has more vehicle models with seats that use soy and other bio-based foams than any other automaker. The current Ford Mustang, F-150, Focus, Flex, Escape, Expedition and Econoline as well as Mercury Mariner, Lincoln MKS and Navigator also use the sustainable material. “We already have bio-based foam on more than 2 million vehicles and we’re looking to convert 100 per cent of our fleet to it in the future,” said Jerry Brown, Ford Chief Engineer of Seat and Restraint Engineering. “This is just one way that Ford is advancing the use of eco-friendly…arrow_forwardPlease answer fastarrow_forward
- By using Michael Porter’s five forces model, evaluate automotive industry.please provide detailed answer.arrow_forwardTesla was founded in 2003 by a group of engineers who wanted to prove that people didn’t need to compromise to drive electric – that electric vehicles can be better, quicker and more fun to drive than gasoline cars. Today, Tesla builds not only all-electric vehicles but also infinitely scalable clean energy generation and storage products. Tesla believes the faster the world stops relying on fossil fuels and moves towards a zero-emission future, the better.Launched in 2008, the Roadster unveiled Tesla’s cutting-edge battery technology and electric powertrain. From there, Tesla designed the world’s first ever premium all-electric sedan from the ground up – Model S – which has become the best car in its class in every category. Combining safety, performance, and efficiency, Model S has reset the world’s expectations for the car of the 21st century with the longest range of any electric vehicle, over-the-air software updates that make it better over time, and a record 0-60 mph…arrow_forwardOur relationships with companies and other organizations are complex and many issues that impact quality of life relate directly to marketing practices. These include the tradeoff between our privacy and the ability of companies to tailor their offerings to our individual needs. Other issues revolve around market access because many people are unable to navigate the marketplace as a result of disabilities, illiteracy, or other conditions. In addition, our fragile environment requires a commitment to sustainable business practices that attempt to maximize the triple bottom-line that emphasizes financial, social, and environmental benefits. Assume that you are the owner of a construction company in Pakistan, then how you will apply a triple bottom line approach to gain financial, social, and environmental benefits?arrow_forward
- Read the following and Answer the questions that follow:Covid 19 disease outbreak was indeed a global disaster. This pandemic forced for a change inconsumer behavior in almost all the market sectors. The Botswana local restaurant brand ‘TheBraai Place’ had just hit the market to compete with the established international brands likeNandos and others when this disease outbreak hit the world by storm. As a result, consumers wereforced to stop from going out to the restaurant but had to rely more on placing their food ordersonline and they be delivered by the restaurant to the customer’s homes. Something that seriouslycame as a challenge to the local brand that was just gaining its momentum. It had to re-strategizeand employ new ways of adapting to this compelling situation where customers orders were nowonly received, paid for and prepared through an online system. An urgent need for a revampedwebsite, order application system as well as a secure online payment method was what they…arrow_forwardCRAFTY is a premium producer and retailer of handmade bags that are not only beautifully designed and made to last, but friendly to the environment and socially inclusive. All of our bags are handcrafted from strong upcycled tyre material and carefully selected textiles from our local suppliers. Our proudly South African creative team works relentlessly to deliver sophisticated, stylish designs that enable our customers to express their personality. Our Crafty is to become a global leader in sustainable fashion and a game changer in Africa. We are committed to continually innovating the craft of bag making, to not only be ecologically friendly and sustainable, but also socially inclusive by working with local communities to eradicate poverty. Environmental commitment Ensure that all our products are made from recyclable material. Our production is not harmful to the environment, with no carbon emissions from our machinery. We uphold a minimum wastage policy in our factory, where our…arrow_forwardGive an overview of the consumer electronics industry. Then, identify and characterize the major players that may be a threat to profits in each of Porter's Five Forces for your selected industry. finally, apply Porter's Five Forces to consumer electronics, and identify and characterize potential players that may form a value net. Consumer Electronics - apply Porter's Five Forces to consumer electronics, and identify and characterize potential players that may form a Value Net.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
