Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 4, Problem 2BYMP

Describe, in one or two sentences, how your marketing plan addresses each potential issue.

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5. Identify and analyze specific marketing strategies used by companies. Develop criteria by which you would assess the effectiveness of these strategies, taking into account their alignment with business goals.
Develop a brief marketing plan for the event of your choice. Make sure to identify the competitive advantages, target market(s), strategies, tactics, budgets, and schedule and evaluation methodologies. Describe how you will increase your marketing performance through creative and innovative tactics.
There are several potential ethical issues related to marketing strategies. Identify a recent ethical dilemma facing a marketing organization. Describe the ethical situation and the consequences for the organization, its customers, and its other stakeholders. How could the ethical dilemma be avoided?
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How to Create a Marketing Plan | Step-by-Step Guide; Author: Visme;https://www.youtube.com/watch?v=4ti_uK60nLk;License: Standard YouTube License, CC-BY
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