Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 4, Problem 7AMK
Summary Introduction

To determine: The type of cause marketing programs that Person X is familiar about

Introduction:

The type of social responsibility in which the promotional campaign of a company has dual purpose for increasing the profitability for the betterment of the society is known cause marketing.

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Students have asked these similar questions
Drawing on examples from the article by Samantha King and the documentary Pink Ribbons Inc., explain how cause-related marketing works and why King argues that it has “produced and marketed generosity as a commodity?”
Give an example of cause-related marketing?
Cause-related marketing has grown considerably over the past ten years. Use Google to identify companies with outstanding cause-related marketing programmes. Present a case study of successful cause-related marketing to your class.
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