For the following assignment reference a recent purchase you have made and explore the several steps in the consumer decision making process for this purchase. What product did you purchase? Need Recognition Need or want, how did you assess the need? 3.Information Search What is the extent of your search for product information? Did you ask friends, family, reviews? Online research? 4. Evaluation of alternatives Which other alternatives did you consider (other brands)? 5. Purchase Did you make the purchase immediately or did you take time to make a final decision? Where was the purchase made, in store or online? Was the product available immediately or did you have to wait for your purchase to arrive? 6. Post purchase behavior Discuss any generated cognitive dissonance by this purchase. What was done to address the situation. What role, if any, did marketing play in minimizing cognitive dissonance?
For the following assignment reference a recent purchase you have made and explore the several steps in the consumer decision making process for this purchase.
- What product did you purchase?
- Need Recognition
Need or want, how did you assess the need?
3.Information Search
What is the extent of your search for product information? Did you ask friends, family, reviews? Online research?
4. Evaluation of alternatives
Which other alternatives did you consider (other brands)?
5. Purchase
Did you make the purchase immediately or did you take time to make a final decision? Where was the purchase made, in store or online? Was the product available immediately or did you have to wait for your purchase to arrive?
6. Post purchase behavior
Discuss any generated cognitive dissonance by this purchase. What was done to address the situation. What role, if any, did marketing play in minimizing cognitive dissonance?
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