Customer Satisfaction is a strong metric for understanding customer sentiment, but it could be expanded to discuss how actionable customer feedback will be used to refine marketing and product strategies. For example, will customer feedback be used to improve customer service, marketing messaging, or product features?

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Market Research Methodology

Market research refers to employing strategies, collecting data, and studying the target audience of a product by an organization. Businesses analyze customer data to figure out consumer trends, improve product design, improve user experience, develop customer-centric marketing campaigns, generate high-quality leads, and boost conversion rates. Phone surveys, test marketing strategies, and focus groups can be used for marketing research.