Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 18.3, Problem 18.3LO
Summary Introduction

To explain: The merits and demerits of alternative advertising media.

Introduction:

An advertisement is an announcement made in public to promote their products or services through television, radio, and advertising campaigns.

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