Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 18, Problem
Summary Introduction
To determine: The trade-oriented sales promotion and public tool used by Person X.
Introduction:
Trade-oriented sales promotion is also known as trade promotion. It consists of sales promotion tools that help a company’s personal selling and advertising those are directed to the final retailers, wholesaler, or distributed.
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Students have asked these similar questions
Specify which trade-oriented sales promotions and public relations tools you will use.
Give at least three ways on how you are going to integrate some of the traditional marketing promotional tools. Specifically, sales promotion, personal selling, and public relations.
What is the objective of a sales promotion? Identify and provide an example of three sales promotion tools targeted to consumers.
Chapter 18 Solutions
Marketing
Ch. 18.1 - Prob. 18.1LOCh. 18.1 - Prob. 18.1LRCh. 18.1 - Prob. 18.2LRCh. 18.2 - Prob. 18.2LOCh. 18.2 - Prob. 18.3LRCh. 18.2 - Prob. 18.4LRCh. 18.3 - Prob. 18.3LOCh. 18.3 - Prob. 1MRDCh. 18.3 - Prob. 18.5LRCh. 18.3 - Prob. 18.6LR
Ch. 18.3 - Prob. 18.7LRCh. 18.3 - Prob. 18.8LRCh. 18.3 - Prob. 18.9LRCh. 18.4 - Prob. 18.4LOCh. 18.4 - Prob. 18.10LRCh. 18.4 - Prob. 18.11LRCh. 18.4 - Prob. 18.12LRCh. 18.5 - Prob. 18.5LOCh. 18.5 - Prob. 18.13LRCh. 18.5 - Prob. 18.14LRCh. 18 - Prob. 1AMKCh. 18 - Prob. 2AMKCh. 18 - Prob. 3AMKCh. 18 - Prob. 4AMKCh. 18 - Prob. 5AMKCh. 18 - Prob. 6AMKCh. 18 - Prob. 7AMKCh. 18 - Prob. 8AMKCh. 18 - Prob. 9AMKCh. 18 - Prob. 10AMKCh. 18 - Prob. 11AMKCh. 18 - Prob. 1BYMPCh. 18 - Prob. 2BYMPCh. 18 - Prob. 3BYMPCh. 18 - Prob. 1VCCh. 18 - Prob. 2VCCh. 18 - Prob. 3VCCh. 18 - Prob. 4VC
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Discuss the advantages of using product placement instead of advertising to promote specific product and brands.arrow_forwardThink of a product that you use regularly. Find several examples of how the manufacturer markets this product, such as ads in different media, sales promotions, and publicity. Assess each example for effectiveness in meeting one or more of the six promotional goals described in the chapter. Then analyze them for effectiveness in reaching you as a target consumer. Consider such factors as the media used, the style of the ad, and ad content?arrow_forwardWhat are some potential drawbacks or risks associated with using sales promotion?arrow_forward
- Choose two companies, one a consumer products company and the other an on-line retailer. Conduct some research on these two companies in terms of their promotional practices; Describe some of the types of promotions that these companies have engaged in during the last year -- for example, ran television ads, sponsored an event, held a sweepstakes, etc. To the best of your abilities, determine the objective of each promotion in relation to the AIDA model. Also note if the companies' promotions are integrated or not.arrow_forwardWhat are the merits or benefits of sales promotion? Assessment of sales promotion This should include but are not limited to the following: Discussions on merits or benefits of sales promotion Explanation on why and how sales promotions approach might be used Examples must be included.arrow_forwardWhich of the four elements of the promotional mix are most appropriate for accomplishing your objectives? Discuss the advantages and disadvantages of each.arrow_forward
- You have been hired as the promotional manager for a new brand of disposable beverage cups. Describe a consumer sales promotional plan for this new brand. Incorporate at least three different promotional tools into your plan.arrow_forwardDiscuss how sales promotion can be used as an acceleration tool to speed up the sales process and maximize sales volume. Be specific.arrow_forwardFind three print examples of the kind of promotional methods that constitute ambush or experimental marketing. Evaluate each examples in terms of the effectiveness of the sensory input provided.arrow_forward
- What three methods would you choose to train your sales team? Explain why you chose those methods.arrow_forwardHow can a firm create a sense of exclusivity in a sales promotion campaign without alienating potential customers?arrow_forwardChoose a consumer product with which you are familiar. Determine whether this product is new to the marketplace or an established product, and then decide upon a set of sales promotion objectives for this product. Finally, explain the sales promotion plan you create using three of the specific tools?arrow_forward
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