Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 18, Problem 3AMK
Summary Introduction

To determine: Whether to continue the advertising strategies.

Introduction:

An advertisement is an announcement made in public to promote their product or service through television ads, radio ads, and advertising campaigns.

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You have recently been promoted to be director of advertising for the Timkin Tool Company. In your first meeting with Mr. Timkin, he says, “Advertising is a waste! We’ve been advertising for six months now and sales haven’t increased. Tell me why we should continue.” Give your answer to Mr. Timkin.
Find and copy or describe an ad that you feel is misleading. Explain why
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