Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 18.5, Problem 18.5LO
Summary Introduction

To identify: The public relation as a significant method of communication.

Introduction:

Public relation is a way by which the companies and people gather together to communicate with their target audience, with a goal to create the best impression in customers’ minds.

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3. Outline the communication process and the steps in developing effective marketing communications
Distinguish between the primary roles of communication.
Explain the uses of social media in customer communication and the role of public relations.
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