You will be conducting a strategic analysis of the country and product you selected in module one. You will explore the optimal way for an AI-powered smart standing desk into the foreign country of Vietnam and develop a marketing plan to support its entry into this new market. Executive Summary The Executive Summary, which is always written last, is a high-level overview and provides major highlights of your project, you will add this to your submission in module 7 and it will appear first in your paper after your cover page. This week's submission should include the following: Company and Product Description Provide a detailed description of the company Provide a detailed description of the product Outline and explain the advantages of your product Describe a list of product benefits and features Discuss any additional product line opportunities you may consider for your target market Objectives and goals Identify the aims and goals of your plan in this section of the document. Propose 3 specific goals for your plan Clearly define what you hope to accomplish within the first year Outline the objectives that will help you achieve each of the proposed goals Overview of Country Discuss the following items about the selected country: Population composition Demographics Age Marital status Consumption patterns Buyer Behavior What do people normally do when they are considering purchasing and using a product? How do they pay for it? Credit or cash? Do they haggle? Do they buy small or large quantities?
You will be conducting a strategic analysis of the country and product you selected in module one. You will explore the optimal way for an AI-powered smart standing desk into the foreign country of Vietnam and develop a marketing plan to support its entry into this new market. Executive Summary The Executive Summary, which is always written last, is a high-level overview and provides major highlights of your project, you will add this to your submission in module 7 and it will appear first in your paper after your cover page. This week's submission should include the following: Company and Product Description Provide a detailed description of the company Provide a detailed description of the product Outline and explain the advantages of your product Describe a list of product benefits and features Discuss any additional product line opportunities you may consider for your target market Objectives and goals Identify the aims and goals of your plan in this section of the document. Propose 3 specific goals for your plan Clearly define what you hope to accomplish within the first year Outline the objectives that will help you achieve each of the proposed goals Overview of Country Discuss the following items about the selected country: Population composition Demographics Age Marital status Consumption patterns Buyer Behavior What do people normally do when they are considering purchasing and using a product? How do they pay for it? Credit or cash? Do they haggle? Do they buy small or large quantities?
Understanding Management (MindTap Course List)
10th Edition
ISBN:9781305502215
Author:Richard L. Daft, Dorothy Marcic
Publisher:Richard L. Daft, Dorothy Marcic
Chapter1: The World Of Innovative Management
Section: Chapter Questions
Problem 2ED
Related questions
Question
You will be conducting a strategic analysis of the country and product you selected in module one. You will explore the optimal way for an AI-powered smart standing desk into the foreign country of Vietnam and develop a marketing plan to support its entry into this new market.
Executive Summary
- The Executive Summary, which is always written last, is a high-level overview and provides major highlights of your project, you will add this to your submission in module 7 and it will appear first in your paper after your cover page.
This week's submission should include the following:
Company and Product Description
- Provide a detailed description of the company
- Provide a detailed description of the product
- Outline and explain the advantages of your product
- Describe a list of product benefits and features
- Discuss any additional product line opportunities you may consider for your target market
Objectives and goals
Identify the aims and goals of your plan in this section of the document.
- Propose 3 specific goals for your plan
- Clearly define what you hope to accomplish within the first year
- Outline the objectives that will help you achieve each of the proposed goals
Overview of Country
Discuss the following items about the selected country:
- Population composition
- Demographics
- Age
- Marital status
- Consumption patterns
Buyer Behavior
- What do people normally do when they are considering purchasing and using a product?
- How do they pay for it? Credit or cash?
- Do they haggle?
- Do they buy small or large quantities?
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