Use details, specifics, examples to explain your answer. Write five sentences at a minimum.  Quesstion: Give a specific example of how marketers can mitigate one of the perceived risks to market effectively to consumers. Discuss the purchase situation and suggested marketing strategy.

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Interactive marketing

Interactive marketing is a two-way interaction between company and consumer. This type of marketing allows consumers to take an active role in the marketing process, providing feedback and input which can help shape the final product or service. In addition, interactive marketing can help build strong relationships between companies and consumers.