This week we talked about consumer learning and memory. Here are two interesting articles about memory (https://promotion1.com/6-memory-techniques-to-use-in-experiential-marketing/ (Links to an external site.) and https://hbr.org/2015/03/the-science-of-sensory-marketing (Links to an external site.)). Please read them and share your thoughts about how to enhance consumers' memory of a product or brand (you may cite some real examples to support your thoughts)..
This week we talked about consumer learning and memory. Here are two interesting articles about memory (https://promotion1.com/6-memory-techniques-to-use-in-experiential-marketing/ (Links to an external site.) and https://hbr.org/2015/03/the-science-of-sensory-marketing (Links to an external site.)). Please read them and share your thoughts about how to enhance consumers' memory of a product or brand (you may cite some real examples to support your thoughts)..
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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This week we talked about consumer learning and memory. Here are two interesting articles about memory (https://promotion1.com/6-memory-techniques-to-use-in-experiential-marketing/ (Links to an external site.) and https://hbr.org/2015/03/the-science-of-sensory-marketing (Links to an external site.)). Please read them and share your thoughts about how to enhance consumers' memory of a product or brand (you may cite some real examples to support your thoughts)..
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