Question: Semiotics uses the following to help consumers build meanings for brands: a) Associations  b) Symbols c) Images  d) Brand Name  e) All of the Above

Question 6 Which types of exposure strategy (intensive, selective and exclusive distribution) would marketers most likely choose for the following products and state the reason for each? a. Maserati car b. Coca Cola c. Dyson vacuum cleaner d. Maggi instant noodle e. Dutch Lady Milk f. Iphone

1. dissonance refers to buyer discomfort caused by post-purchase conflict. OCognitive Situational O Product O Purchase

Pick three brand names that utilize a morphemicapproach and three that utilize a phonemic approach.Are the morphemes and phonemes consistent withthe overall positioning of these brands?

Q1. “Understanding of consumer decision process is very important for marketers. They can create/modify suitable strategies for targeting and servicing customers based on this understanding. This may be the difference between a successful brand and an unsuccessful one." What are the implications of different steps of consumer decision process for the marketers?

Q4. Find three ads (print or TVC’s) for EACH concept bearing (Between 150-200 word)                                                    Achievers Believers Product specific segmentation

What is the marketing term for how consumers perceive themselves?   Question 9 options:   a)  Consumer concepts   b)  Individualized perception   c)  Consumer perception   d)  Self-concept

8. Cues - the norms of a product, what one normally thinks of certain product types or brand. You will need to do a bit of research here. Provide an example of a cue/cues as per cereal. Remember cues can vary by all/any of the 4 Ps of the Marketing Mix. Your answer could be a product that match cues, goes against cues, should change due to cues, etc. Be specific and be sure to explain well.

Which of the following targeting strategies results in cannibalization of products?   Question 24 options:   a)  ​A multisegment targeting strategy   b)  ​The universal targeting strategy   c)  ​An undifferentiated targeting strategy   d)  ​A concentrated targeting strategy

Q) Use the Multi-attribute model to explain how a marketing manager of MG can change consumer’s attitude towards company’s brand by;                                                                     Capitalizing on Relative Advantage Strengthening Perceived Linkages Adding a New Attribute Influencing Competitor’s Ratings Use this comparison to strengthen your answer Attributes Importance Proton-SAGA MG- 5 Toyota – Yaris Comfort 6 7 9 10 Value for money 10 9 10 8 Styling 7 8 9 8 Road-Safety 9 9 9 7 Drive 6 7 8 8 Engine 5 7 8 10 Durability 8 6 7 10 Maintenance 4 5 5 7 Total 414 462 465