Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 2, Problem 1AMK

(a) Using Netflix as an exemple, explain how a mission statement gives it a strategic direction. (b) Create a mission statement for your own career.

a)

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Summary Introduction

To discuss: How a statement of mission provides a strategic direction using Company N as an example.

Introduction:

An organization’s long-time action that is designed to provide a separate customer’s experience while attaining its objectives is a strategy.

Explanation of Solution

The statement of mission is an evidence that the organization functions in a society, usually finding its markets, customers, technologies, and products. The mission statement of Company N is that “the company’s core strategy is to develop a streaming subscription as globally and domestically.

They are constantly improving the experience of the customer, with a concentration on maximizing their streaming content, developing the user interface, and stretching their streaming service to more network-connected devices, at the time of staying inside the parameters of the operating segment contribution and consolidated net income profit targets.

b)

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Summary Introduction

To create: A statement of mission for Person X’s career.

Explanation of Solution

The example of mission statement for the career of Person X is “To be identified as an ethically, outstanding, global marketing, and environmentally responsible executive”.

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