Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 2.7, Problem 2.11LR
Summary Introduction

To discuss: How the objectives sets for a marketing program in the stage of planning in relation to the evaluation stage of strategic marketing process.

Introduction:

The company’s activities, which is connected with purchasing and selling a service or product is referred as marketing. It consists of selling, delivering, and advertising of products to the people.

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How do the goals set for a marketing program in the planning phase relate to the evaluation phase of the strategic marketing process?
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